You’re looking at freelancing wrong

Chad Robertson
4 min readDec 24, 2019

You’re looking at freelancing wrong.

That’s why you won’t raise your rates.

That’s why you keep running into Carrie Clients.

That’s why you can’t seem to get the best results, that’s why you don’t ever find the top talent you want to work with.

And if you’re looking to hire a freelancer, that’s why top talent doesn’t want to work with you.

You’re looking at freelancing wrong.

You have to understand this…

I only need 50 to 100 new clients per year to make more than most Americans.

I only need to make 50 people happy. That’s all I need to do. Make 50 people happy this year, doing something I love to do. Warren Buffet was right. I tapdance to work like a kid on Christmas morning. Every morning. Granted, for me, going to work means rolling out of bed. But we all make choices. Some people have two-hour-long daily commutes, in nicer cars than I’ll ever own.

And because I am so good at what I do, sometimes my clients pay me not to work for someone else.

You read that right. My clients pay me exclusivity fees. They pay me more than my going rate, just to ensure that their project gets my undivided attention.

So I’m going to say it again.

You’re looking at freelancing wrong.

That’s why you won’t raise your rates.

That’s why you keep running into Carrie Clients.

That’s why you can’t seem to get the best results, that’s why you don’t ever find the top talent you want to work with.

That’s why top talent doesn’t want to work with you.

And with your low rates, your rushed attitude, your poor customer service, your mediocre presentation, and your lack of attention to detail, you are ruining it for the rest of us!

You’re looking at freelancing wrong.

I only need 50 to 100 new clients per year to make more than most Americans.

If you run a small business, or a SME, you really should hire Bonnie McClain. She’s much better at math, and datasets than you are. Honestly. No offense.

I’ll break it down for you.

In my field, 1 million new books are self-published each year.

I made 50 of them in 2019, 50 of them in 2018, 50 of them in 2017, etc.

This year a hefty percentage of the books I published were best-sellers.

I’m getting better at what I do.

I’m already hard at work on next year’s best-sellers.

That’s why my clients pay me exclusivity fees. They intend to be my client again next year, when I’m better than I am now. I work for really smart people. Usually at the top of their fields. That’s one reason they wrote a book.

They just want me to do what I’m good at.

Believe me yet?

You’re looking at freelancing

relationships

business

marketing

coding

process

data

software

work

wrong.

Thank you so much to everybody who taught me this.

How are you looking at freelancing wrong? Please answer in the comments. Let the rest of us know. I love making introductions.

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